The Soft Machine / 001

The Soft Machine is a quarterly, seasonal exhibition showcasing photographers whose work operates in the intersection of fashion, art and film. 

Each exhibition is organised around the theme of the body, or “The Soft Machine”, and how it is used in fashion, film and art to construct culture, to comment on it, and create the narratives and ideals that shape the psycho-social identity of people in a given place - here in Cape Town, in South Africa and Africa at large.

What the project aims at is to promote relevant, self-conscious and original local photographic work in both a local and an international context, and to promote a culture of introspection and self-awareness around fashion, art and film.

 

As with the book by William S. Burroughs, from which The Soft Machine takes its name, the exhibitions are focused on how control mechanisms invade the body, how the body is used itself as a mechanism of control, and the associated issues of sexuality, sensuality and transience.

It is with this in mind that that the spring exhibition centers loosely on character, narrative and the transience of identity.

 
 
 
 

Kleinjan Groenewald

Kleinjan Groenewald, Wexford Road, Cape Town, WC, 8001

Hi, I am a freelance photographer based in Cape Town, South Africa.

With a love for travel, adventure, portrait and food photography. I enjoy shooting my work on digital and film format. We all need to stay current when it comes to the photography industry, but I still really like the feel you get from shooting film and the discipline it teaches you.

I love planning new adventures and discovering new faces and places through my documentary style of shooting. I have traveled to about 25 countries working as a professional photographer since 2008 and would like to add more adventures to the list. Anything from sailing around the world on a cruise ship to fund my travels, working on yachts in the Mediterranean and overland adventures through Africa.  

Going places I haven’t been and working with new and like minded people is where I feel most inspired. I find inspiration in the unexplored. Always eager to work with new people to create something unique.

I have learned from some amazing photographers in Cape Town through my years of assisting and I am now applying those skills to my work. I believe that you learn new skills and knowledge every day and I will keep using them to better every project I have the opportunity to work on.